This Japanese snack company is protecting itself from yen volatility
Volatility in the Japanese yen is prompting decade-old snack box subscription service Ichigo to take more hedging measures.
➡️ Ichigo co-founder David Asikin and his team are now expanding into these brick and motar snack stores in order to hedge against the gyrations of the yen.
➡️ The company sells its snack boxes overseas in U.S. dollars but incurs all of its costs including staffing, production, sourcing in Japanese yen. CNBC’s Lin Lin reports from Japan.
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