Boult’s SHOCKING Move to Dominate the Wearables Market!
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VIDEO INTRODUCTION:
In this episode we have Varun Gupta founder of Boult, the journey of a bootstrapped business that successfully scaled to ₹700 crores in revenue without relying on external funding. In this episode Varun shares insights on their decision to stay independent, revealing the strategies that helped them compete with heavily funded competitors. And how the company identified gaps in the market, innovated products like true wireless earphones, and leveraged e-commerce platforms while keeping tight control over their brand and profitability. It also delves into India’s shift from Chinese to local manufacturing and the challenges of balancing growth with staying true to the brand’s core values.
This episode is a must-watch if you’re an aspiring entrepreneur or simply curious about business growth!
Share your thoughts in the comments below!
Timestamps:
00:00 Introduction
2:47 How to build Bootstrap company?
4:10 What is TWS?
8:26 Which is better — e-commerce, offline or D2C?
13:04 How is offline more profitable than D2C?
19:33 What is COGS?
21:55 What is a Push and Pull category?
22:57- Identifying Market Gaps
23:57-The 4 P’s of Marketing
29:55- Business Perspective on the Earphones Industry
31:01- Why do all Brands Start with China?
36:51 – Thought of Raising Funds for the Business?
42:43- Is There Any Scope for a Revolution in a Business?
44:00 – Scope revolution in mobile accessories?
45:55 – How do you compete in a value-sensitive space with no funding?
54:24 – what was so different about Boult ?
56:14 – what was your USP?
1:00:34 – How did you understand your minimal viable audience?
1:03:50 – how do you identify customer persona?
1:05:18 – What is India 1, India 2, and India 3?
1:08:30 How to identify the Minimum Viable Audience
1:14:00 Design of Boult’s website
1:20:48 How accurate are Boult’s smartwatches
1:24:28 What is Barrier to entry in smartwatch market
1:32:05- Unit economics of Boult products
1:41:07- Brand marketing vs Product marketing?
Our Best Indian Business Case Studies:
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2. Amul – https://youtu.be/nnwqtZiYMxQ
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4. Lijjat Papad – https://youtu.be/EdpoEmifW7M
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43 Comments
👉 Check out Odoo : https://www.odoo.com/r/C4Bs
Add timestamps deyyyy
1.1
This is not a podcast. Its a top college degree lecture
can you do a podcast iin home decore category.
Hell with the "Boat" service – I went to an authorised service boat centre to get replacement for "charger cable". Instead of speeding the process by accepting the faulty cable, they told me
1) You raise a ticket…. Valid point & already raised
2) A guy will come to doorstep for collection
3) Guys will test for quality checking
4) Final decision will be made by Boat team
This whole thing may take somewhere upto 2 weeks.
Why the hell I will have 2 chargers worth 600-800 rupees plus with me ? Is every Indian this much rich to bear the cost of standby product?
Why does he think marketing in social media is solely marketing cost of D2C. Nobody goes to offline store and buy a product they have never heard of.
Same goes for amazon, just because you are at top of the search bar does not mean we buy it. The visibility on social media should have existed to pick you.
EVEN WHEN PEOPLE CLICK AND EXPLORE INSTA ADS, THEY END UP BUYING FROM AMAZON BECAUSE OF CONVENIENCE.
But this guy considered that as only cost for d2c.
Thank you ❤ boult ,understand how product cost is distributed and moe🎉
This guy chose to name his company Boult because it sounds similar to Boat 😂 who are you fooling man?
Don’t glorify these mass market cheap goods sellers!
This episode felt really incomplete, at the end I find out 2.5 hours is chopped out and it makes sense. Felt like we didn't enough on where they're headed and more like that
Boat boult noise all three suck 😢
he himself wasn't wearing a watch or wearable😂
Rameshwaram cafe owners need to be interviewed
All these brands are scamming people at this point.
the bamboo tree is fake , if possible please plant tulsi . no hard feelings just a humble observer.
PR video 🥱
Hii please provide spotify for audio listeners
Boat and Boult really fall short when it comes to both product and service quality. They don't even have manufacturing units in India, just rebranding cheaply made products from China. There's no real R&D going on. When it comes to warranty claims, it's a nightmare—you have to ship the product to their service center yourself, only to have them reject your claim with some random excuse.
No they won't, I recently bought Boult TWS and it's trash. Cheap build quality & bad connectivity, bad battery life. Boat wasn't very good either. Haven't tried anything from Noise yet so can't comment. First impressions are bad and I will hesitate to buy anything from them.
Boat k to paise khatam ho gaye lagta hai. Boat k "im 300 headphones" ka 6 mahine se wait kr raha tha abhi bhi out of stock hii hai😂
I know aman Gupta is watching this podcast
the first 50 minutes has very valuable insights as an enterprenur
SOIC is the new think school for me now a days. Think school lost it's originality.
why so much of hate in comments .. I don't understand.
this guy has built something bootstrapped …and carcked an already crowded industry …
show some respect.
I came to know new terminology- bootstrap business…and good content once again…
Sam Altmann 😂❤
Boat is doing much much compromise on quality. I recently purchased it's over the headphone worth 2,500. Sound quality is pathetic.
Ur brand name boult at first look seem to be boat duplicate version which I think affect consumers attention who r not known abt ur brand background.So think abt this .
What is the USP for each of these brands – Noise, Boat and Boult? It looks almost the same across the board
nothing much was talked about the core product. It was only market research and marketing
@boAt-lifestyle has very poor after sales service. The company with this size does not know how to handle warranty claims and arrogance of their technician is at other level. Boat won't be able to survive this competition.
Bought Boult primarily coz of aesthetics …their products look really good but realized that quality wise also very good and really affordable!
This Podcast is everything but how bolt is killing boat & noise
Excellent analysis of various sectors of the market.
Can you do a podcast with your deep insight and emphasis on education specially for primary schools and lower income groups ie majority of population.
The absorption of educational concepts are not fed in properly at tender age thus hampering higher studies and also the build up of national economy.
Boat and boult both are same in a way they dont have any R&D they are 100 % dependent on supply chain from china so when government allows FDI from china their share will drastically goes down or will be totally eliminated from the market same like micromax these kind of companies only care about their own pockets short term gains thats all .
i think thereby is his fav word
Can you do a case on Rise and Fall of Snapdeal
Copy of Marshall and Bose designs with probably no investment in audio engineering are glorified as innovative products under Make in India
Mivi laughing from the corner !! Mivi is going to beat all these brands hands down in no time. Mark my words !!
Boat does zero value addition to the end consumer. They are just a middleman ripping off.
Sorry to say but my experience with both Boult and Boat was bad and that's why need to shift towards chainese brand like realme and mi for TWS
Varun Gupta Founder of Boult Audio Digital products The marketing Strategy like 4 P' The consumer wearable like smart watch ⌚ TWS True wireless Ear phones The Boult website Marketing strategy Product design E commerce selling D2C selling Products Unit economics behind the Products The Customer satisfaction customer comfortable for wearables The Research & Analysis of the products Brand marketing The competition between Boat vs Boult audio electronics market Think school 🏫 Podcast with Varun Gupta Founder of Boult company The Wearable Market Audio electronic business
Some 5 years before I bought a boult earphone it was just not good… a total waste of money it was for me!!! Better Buy Nice then Buy twice👏🏻