EP1: Supply Chain Models

Welcome to our deep dive into the hidden mechanics of everyday supply chains! In this video, we peel back the curtain on how the stuff you use—like your favorite coffee or that new gadget—actually gets to you. We’re breaking down everything from the bare-bones basics (think producer, supplier, customer) to the four dynamic flows (info, product, cash, and reverse logistics) that make it all tick.

We’ll explore the trade-offs between vertical and lateral integration, and why every link in the chain matters.

If you’ve ever wondered how a simple coffee bean finds its way to your cup, this video is a total eye-opener. Hit play and get ready to level up your supply chain game. Let’s get into it and keep things lit!